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design",null,{"headimage":42,"clientlogo":45,"industry":48,"type":49,"clientRequest":51,"tools":52,"services":55,"projectGallery":56,"brief":68,"primaryFocus":69,"problemPoint":70,"designGoalBrief":83,"designGoalPoint":84,"userResearchBrief":97,"userExperience":98,"userSitemap":111,"userInterface":114,"corporateColour":127,"corporateFonts":135},{"node":43},{"sourceUrl":44},"https:\u002F\u002Fwebsite.nekodrey.com\u002Fwp-content\u002Fuploads\u002F2025\u002F06\u002FURR-scaled.webp",{"node":46},{"sourceUrl":47},"https:\u002F\u002Fwebsite.nekodrey.com\u002Fwp-content\u002Fuploads\u002F2025\u002F06\u002FCRMLOGOPositive-1.png","Property",[50],"Web & UIUX","The client requested a centralised internal CRM system where the sales team could track leads, manage client information, monitor deal progress, and visualise the sales pipeline similar to platforms like HubSpot.",[53,54],"Adobe XD","Adobe 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monitor property sales stages, and manage client communication efficiently, causing delays, missed follow-ups, and poor visibility of team performance.",[71,74,77,80],{"problemPointTitle":72,"problemPointDescription":73},"Fragmented Lead Tracking","Sales agents used spreadsheets and messaging platforms to track leads, resulting in scattered information and difficulty maintaining a clear overview of potential buyers.",{"problemPointTitle":75,"problemPointDescription":76},"Lack of Sales Pipeline Visibility","Managers could not easily track the progress of deals across stages, making it difficult to forecast revenue or identify stalled opportunities.",{"problemPointTitle":78,"problemPointDescription":79},"Manual Data Updates","Updating spreadsheets required repetitive manual work, increasing the risk of errors, duplicated entries, and outdated client information.",{"problemPointTitle":81,"problemPointDescription":82},"Limited Performance Insights","The business lacked a simple way to analyse sales activity, conversion rates, or agent performance due to inconsistent record-keeping.","Design a centralised CRM platform that allows the sales team to track leads, manage client relationships, and monitor deal progress through a structured and intuitive interface.",[85,88,91,94],{"designGoalTitle":86,"designGoalDescription":87},"Simplified Lead Management","Allow agents to quickly add, update, and view lead information within a single system, reducing dependency on spreadsheets and messaging platforms.",{"designGoalTitle":89,"designGoalDescription":90},"Clear Sales Pipeline Workflow","Provide a visual pipeline where agents can move deals across stages, making progress easier to understand and manage.",{"designGoalTitle":92,"designGoalDescription":93},"Centralised Client Information","Store all client data, contact history, and property interests in one location so agents can quickly access relevant information during interactions.",{"designGoalTitle":95,"designGoalDescription":96},"Improved Team Coordination","Provide shared visibility across the sales team so managers and agents can monitor activity and collaborate more effectively.","Create a streamlined workflow that helps sales agents quickly record client interactions, update deal stages, and view sales progress without relying on multiple disconnected tools.",[99,105],{"userImage":100,"userName":103,"userDescription":104},{"node":101},{"sourceUrl":102},"https:\u002F\u002Fwebsite.nekodrey.com\u002Fwp-content\u002Fuploads\u002F2025\u002F06\u002F4b32aa2d1d.jpg","User 1","I manage many property leads at the same time and I need a simple way to track who I contacted, which property they liked, and what the next step is.",{"userImage":106,"userName":109,"userDescription":110},{"node":107},{"sourceUrl":108},"https:\u002F\u002Fwebsite.nekodrey.com\u002Fwp-content\u002Fuploads\u002F2025\u002F06\u002Fa396e463f3.jpg","User 2","I want to see the entire 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