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code","animations",null,{"headimage":47,"clientlogo":50,"industry":53,"type":54,"clientRequest":57,"tools":58,"services":64,"projectGallery":65,"brief":77,"primaryFocus":78,"problemPoint":79,"designGoalBrief":92,"designGoalPoint":93,"userResearchBrief":106,"userExperience":107,"userSitemap":120,"userInterface":123,"corporateColour":136,"corporateFonts":142},{"node":48},{"sourceUrl":49},"https:\u002F\u002Fwebsite.nekodrey.com\u002Fwp-content\u002Fuploads\u002F2026\u002F03\u002FHI_PrismaticTechnologies-scaled.webp",{"node":51},{"sourceUrl":52},"https:\u002F\u002Fwebsite.nekodrey.com\u002Fwp-content\u002Fuploads\u002F2026\u002F03\u002FPRISMATIC_Logo_20220101-1.png","IoT Software Company",[55,56],"Web & UIUX","Motion Graphics","The client requested a comprehensive digital transformation to bridge the gap between their complex technical capabilities and business-oriented outcomes, ultimately increasing lead generation and brand trust.",[59,60,61,62,63],"Figma","Wordpress","HTML","CSS","Adobe After 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creating a barrier for prospective clients attempting to understand complex service offerings and actual business value propositions.","Create a polished corporate website that strengthens brand credibility, improves service clarity, and supports professional client expectations.",[80,83,86,89],{"problemPointTitle":81,"problemPointDescription":82},"Communication Gap","Complex jargon and dense technical descriptions created friction, preventing non-technical stakeholders from grasping the true business value of the proposed software solutions.",{"problemPointTitle":84,"problemPointDescription":85},"Legacy Design","Outdated aesthetics failed to signal the company's commitment to cutting-edge technology, often leading potential partners to perceive the brand as stagnant or uncompetitive.",{"problemPointTitle":87,"problemPointDescription":88},"Brand Authority","Lack of clear case studies and social proof made it difficult to establish the trust required for high-stakes enterprise technology partnerships and contracts.",{"problemPointTitle":90,"problemPointDescription":91},"Conversion Friction","High-value prospects faced a cumbersome enquiry process, resulting in missed opportunities and reduced engagement during the crucial decision-making phase of the sales cycle.","To redesign the website into a professional corporate platform that clearly explains Prismatic’s engineering capabilities, builds trust with industrial clients, and drives enquiries through structured content and strong visual communication.",[94,97,100,103],{"designGoalTitle":95,"designGoalDescription":96},"Clear Service Structure","Rewrote service descriptions to highlight business outcomes rather than just technical specifications, bridging the communication gap between engineers and non-technical stakeholders.",{"designGoalTitle":98,"designGoalDescription":99},"Simplified Navigation","Reorganised the sitemap to prioritise key services, ensuring users find relevant technical solutions with fewer clicks and a significantly reduced cognitive load.",{"designGoalTitle":101,"designGoalDescription":102},"Trust Integration","Streamlined the presentation of client success stories and project methodologies to validate the company’s expertise and build immediate, lasting confidence with users.",{"designGoalTitle":104,"designGoalDescription":105},"Mobile-Optimised Layouts","Re-engineered key layouts to ensure technical diagrams and service portfolios are fully readable, interactive, and functional across all mobile and tablet devices.","Streamline complex service navigation and information hierarchy to create a frictionless, accessible pathway for enterprise decision-makers to convert into qualified, long-term leads.",[108,114],{"userImage":109,"userName":112,"userDescription":113},{"node":110},{"sourceUrl":111},"https:\u002F\u002Fwebsite.nekodrey.com\u002Fwp-content\u002Fuploads\u002F2026\u002F03\u002Fe1756efa97.jpg","User 1","Wants a reliable partner who can modernise operations and provide automation solutions, but needs clear service explanation and proof of credibility before taking action.",{"userImage":115,"userName":118,"userDescription":119},{"node":116},{"sourceUrl":117},"https:\u002F\u002Fwebsite.nekodrey.com\u002Fwp-content\u002Fuploads\u002F2026\u002F03\u002F5e75b2e09a.jpg","User 2","Looks for technical information, implementation methods, and real project examples. 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